Clik here to view.
The Funkadelic Office Party!
“NOV 14th”….It was a regular day at work in the morning…but when all of us trainess Prajhna, Sanjeevini, Bhaskar & me, were asked to wrap up all our work soon and come for a meeting, we were a bit...
View ArticleClik here to view.
Are you ready for Christmas?
With Black Friday and Cyber Monday just departing on the horizon, they mark the beginning of the Christmas shopping season in the west. However, in India this coincidentally lines up with the...
View ArticleClik here to view.
The Countdown Begins: Fun Fight “Man Vs Wild”
Live & Exclusive:”15th December-17th December” “A thing of beauty is a joy forever” —Lot many of you would support this idea but what are the parameters to calculate beauty? All hands down — O_o...
View ArticleSubscribers are like Volcanoes
Subscribers come in all shapes and sizes, however, its not how they look and weigh that is important; but how they behave and interact (with you, the marketer). And it is in this respect that...
View ArticleClik here to view.
How to understand consumer behavior and benefit from Multi-Channel Marketing?
In today’s world, consumers have their own preferences to various channels to interact and buy with. A channel may be a retail store, a direct visit to a website, a mail order catalog, an agent waiting...
View ArticleKenscio expands its clientele base in India
Kenscio Digital Marketing Pvt Ltd, a digital direct marketing company, today announced leading names like HDFC Life, Pearson Group and Intuit as its new clients, among others. With a world class...
View ArticleClik here to view.
Is your email creative mobile ready?
We are increasingly moving towards a connected and perpetually active world. More and more people are beginning to depend on mobile devices to work, play or stay connected to what matters to them. As a...
View ArticleCatapult customer engagement this Holi
Nothing says “It’s Spring!” like Holi. The ancient festival not only celebrates the beginning of a new season (while it farewells winter), but Holi also suggests that its time to enjoy spring’s...
View ArticleGive your best and the world comes to you !!!
A Little boy went to a telephone booth which was at the cash counter of a store and dialed a number. The store-owner observed and listened to the conversation: Boy: “Lady, can you give me the job of...
View ArticleBoost customer engagement via CSAT campaigns
Other than solving world hunger or eradicating AIDS, if you are an online marketer, at some point of time you must have killed your brain cells over the deliverability of your email communication or...
View ArticleClik here to view.
The New Gmail Tabbed Inbox. How is it going to affect email marketers?
As Google started rolling out the new tabbed inbox feature, promotional mails from marketers started reaching a new inbox meant for all such mails called “Promotions” and not the default inbox now...
View ArticleGmail Tab and Email Open Rates
Recent changes in the gmail inbox and how it may affect your email marketing open rates (courtesy Litmus.com).
View ArticleReal Time and Contextual Email Marketing & Advertising
Bangalore weather can be quite erratic, especially during late Summer. No one knows this better than street vendors, who are cleverly equipped with eye wear when it’s sunny or umbrellas when it’s...
View ArticleClik here to view.
Opportunity for Business Analyst / Senior Business Analyst – CRM
We believe that great business analysts are grown rather than being simply trained. We want to attract some one who is motivated and is ready to burn mid-night oil to achieve ones goal. Things expected...
View ArticleClik here to view.
Email Behavior Insights Q3 2013
While you work on your email marketing strategy for the last quarter of 2013; looking at customer behavior and trends from the previous quarters can offer valuable insight to help you move in the right...
View ArticleClik here to view.
Mobile Optimization Best Practices
Mobile devices have been increasingly becoming popular for both email and web consumption. In India, Mobile devices represent 62% of web consumption this month; an increase of 15% since the beginning...
View ArticleLanding Page Optimization Tips
When thinking of optimizing customer experience for email marketing, one must consider the entire customer journey, including Landing Pages. Even if you achieve brilliant open and click-through...
View ArticleKumar Awanish from GroupM (BLAZAR) Joins Kenscio as AVP Strategy and Innovation
Gurgaon, Haryana, India, Monday, November 25, 2013 — (Business Wire India) Kenscio Digital Marketing Pvt Ltd brings onboard Kumar Awanish as Associate Vice President –Strategy and Innovation. Awanish...
View ArticleRTPersonalisation Platform Launched: Will Bring Live Content Into Emails
BANGALORE, MUMBAI and GURGAON, India, December 6, 2013 /PRNewswire/ – Kenscio Digital Marketing announces its platform RTPersonalisation, which will enable email marketers to actively change the...
View ArticleThe death of “Display all Images” and what it means for you
Last week Google took a bold step by letting images load by default (no more “Display all Images”). One might wonder why the option existed in the first place and there is (or was) a very good reason...
View Article
